Arden Season Art

Scope

23–24 Season Art

Client

Arden Theatre Company

Design Studio

Masters Group Design

Art Direction

Lisa Weinberger

Design Team

Lisa Weinberger
Benjamin Brown
Vicki Gray-Wolfe
For this revitalizing season at Arden following the pandemic that left many arts institutions reeling, the MGD team created a new design system that allowed each play to shine on its own, while maintaining a cohesive look across all shows. The angled line reflects the theater's unique corner marquee, and serves as a unifying motif that allows each unique show to vary in typography and color.